

HOW TO REJUVENATE YOUR EYE CONTOUR
IN THE BLINK OF YOUR EYES?
The eye contour is a major concern for women.
This area, thinner than the rest of the face, is constantly under stress and remains the first area affected by skin aging. Puffy eyes, drooping eyelids, dark circles, bags, wrinkles… these are all obvious signs that make the eyes look less youthful.
To understand the origins of these issues and effectively combat them, PAOMA explains everything.
HOW TO REJUVENATE YOUR EYE CONTOUR
IN THE BLINK OF YOUR EYES?
The eye contour is a major concern for women.
This area, thinner than the rest of the face, is constantly under stress and remains the first area affected by skin aging. Puffy eyes, drooping eyelids, dark circles, bags, wrinkles… these are all obvious signs that make the eyes look less youthful.
To understand the origins of these issues and effectively combat them, PAOMA explains everything.
WHAT ARE THE REASONS FOR PREMATURE AGING OF THE EYE CONTOUR?
The eye contour is one of the thinnest and most fragile areas of the face with only 0.5 mm of thickness: which is why dark circles often appear in this area.
Whether they appear blue or brown, their origins are diverse, ranging from fatigue and stress to allergies, diet, genetics, or simply skin aging.
The skin in this area is less resilient and shows signs of aging quickly. The tissues gradually loosen and sag, and it is at this point that bags and dark circles can appear.
Poor in sebaceous glands and collagen and elastin fibers, this delicate area is the first part of the face to show signs of wrinkles.
With nearly 30,000 blinks per day, the eyelids are one of the most mobile parts of the face. Containing 22 muscles, they are heavily used daily and constantly subjected to numerous movements and tensions: blinking, rubbing, and facial expressions.
In addition to adopting a healthier lifestyle, including a varied and balanced diet and regular exercise, it is necessary to provide specific care to this area around the eye.
HOW TO CARE FOR THE EYE CONTOUR?
There are 3 beauty tips to adopt in order to keep a youthful look for longer.
1/ The Double Cleaning
It involves removing surface impurities accumulated throughout the day and deeply cleansing the skin.
As the first step in an anti-aging routine, it helps maintain healthy, fresh, and vibrant skin, combats premature aging, and prepares the skin to receive subsequent treatments.
In its approach to offering women eco-responsible and effective skincare, PAOMA has formulated a 2-in-1 product, the Perfect Balm, ideal for removing makeup and cleansing effectively thanks to its hybrid texture, without leaving a greasy film on the skin and without irritating the delicate eye area.
2/ The appropriate treatment
Because the skin around the eyes is four times thinner than the skin on the rest of your face, it's essential to use a specific treatment that addresses your concerns: wrinkles, puffiness, dark circles, or all three.
Applying a cream with a texture that's too oily can migrate onto the cornea, or a serum with unsuitable active ingredients can cause stinging.
That's why PAOMA has designed a treatment capable of simultaneously filling wrinkles, decongesting puffiness, and brightening dark circles: theEye Contour Elixir.
A few drops are enough to instantly hydrate, soothe, and illuminate the eye area.
THE CORRECT GESTURES
And finally, using the right application technique to complement your eye contour care is the icing on the cake. From the inner corner outwards, with your fingertips or a roll-on applicator—the essential tool for rejuvenating and toning the eye contour—spending a minute massaging the eye area has never been so beneficial for preserving its youthful appearance.
The PAOMA Roll-On helps to decongest the eye area through very precise movements:
Also check out the decongestant self-massage tutorial.
Discover our selection of eye contour products:
www.paomaparis.fr/contour-des-yeux/
MAKE-UP REMOVER & CLEANS - 100ml
This product has several variations. Options can be chosen on the product pageWHAT ARE THE REASONS FOR PREMATURE AGING OF THE EYE CONTOUR?
The eye contour is one of the thinnest and most fragile areas of the face with only 0.5 mm of thickness: which is why dark circles often appear in this area.
Whether they appear blue or brown, their origins are diverse, ranging from fatigue and stress to allergies, diet, genetics, or simply skin aging.
The skin in this area is less resilient and shows signs of aging quickly. The tissues gradually loosen and sag, and it is at this point that bags and dark circles can appear.
Poor in sebaceous glands and collagen and elastin fibers, this delicate area is the first part of the face to show signs of wrinkles.
With nearly 30,000 blinks per day, the eyelids are one of the most mobile parts of the face. Containing 22 muscles, they are heavily used daily and constantly subjected to numerous movements and tensions: blinking, rubbing, and facial expressions.
In addition to adopting a healthier lifestyle, including a varied and balanced diet and regular exercise, it is necessary to provide specific care to this area around the eye.
HOW TO CARE FOR THE EYE CONTOUR?
There are 3 beauty tips to adopt in order to keep a youthful look for longer.
1/ The Double Cleaning
It involves removing surface impurities accumulated throughout the day and deeply cleansing the skin.
As the first step in an anti-aging routine, it helps maintain healthy, fresh, and vibrant skin, combats premature aging, and prepares the skin to receive subsequent treatments.
In its approach to offering women eco-responsible and effective skincare, PAOMA has formulated a 2-in-1 product, the Perfect Balm, ideal for removing makeup and cleansing effectively thanks to its hybrid texture, without leaving a greasy film on the skin and without irritating the delicate eye area.
2/ The appropriate treatment
Because the skin around the eyes is four times thinner than the skin on the rest of your face, it's essential to use a specific treatment that addresses your concerns: wrinkles, puffiness, dark circles, or all three.
Applying a cream with a texture that's too oily can migrate onto the cornea, or a serum with unsuitable active ingredients can cause stinging.
That's why PAOMA has designed a treatment capable of simultaneously filling wrinkles, decongesting puffiness, and brightening dark circles: theEye Contour Elixir.
A few drops are enough to instantly hydrate, soothe, and illuminate the eye area.
THE CORRECT GESTURES
And finally, using the right application technique to complement your eye contour care is the icing on the cake. From the inner corner outwards, with your fingertips or a roll-on applicator—the essential tool for rejuvenating and toning the eye contour—spending a minute massaging the eye area has never been so beneficial for preserving its youthful appearance.
The PAOMA Roll-On helps to decongest the eye area through very precise movements:
Also check out the decongestant self-massage tutorial.
Discover our selection of eye contour products:
www.paomaparis.fr/contour-des-yeux/



