Values
HISTORY & VISION
PAOMA is a French clean beauty facial care brand, specializing in luxury organic cosmetics and well-aging.
PAOMA was born from a family history and a vision resolutely turned towards the future.
Founded by Anne-Sophie and Jérôme Palatin, experts in luxury cosmetics, PAOMA was conceived as a brand of the future: sustainable, science-first, and profoundly human. A brand where skincare becomes a language, a subtle balance between innovation, nature, and meaning.
PAOMA takes its name from a contraction of the first names of the founders' children: Pao, Emma, and Maxime. More than a name, PAOMA is a given name. It speaks of transmission, intimacy, and life. It evokes gentleness, harmony, and the passage of time.
PAOMA embodies a new definition of luxury: radical, conscious, and demanding. A luxury of well-aging, clean beauty, and high performance that makes no compromises between science, aesthetics, and responsibility. A luxury that is grounded in science, celebrates nature, and places ritual at the heart of everyday life.
PHILOSOPHY
PAOMA develops high-end organic facial care products, combining cutting-edge science,
natural ingredients and proven effectiveness.
PAOMA was born from a family history and a vision resolutely turned towards the future.
Founded by Anne-Sophie and Jérôme Palatin, experts in luxury cosmetics, PAOMA was conceived as a brand of the future: sustainable, science-first, and profoundly human. A brand where skincare becomes a language, a subtle balance between innovation, nature, and meaning.
PAOMA takes its name from a contraction of the first names of the founders' children: Pao, Emma, and Maxime. More than a name, PAOMA is a given name. It speaks of transmission, intimacy, and life. It evokes gentleness, harmony, and the passage of time.
PAOMA embodies a new definition of luxury: radical, conscious, and demanding. A luxury of well-aging, clean beauty, and high performance that makes no compromises between science, aesthetics, and responsibility. A luxury that is grounded in science, celebrates nature, and places ritual at the heart of everyday life.
WE MAKE YOUR SKIN TRULY BETTER.
SENSORY EXPERIENCE
Each PAOMA treatment offers a unique sensory experience, combining innovative textures,
natural fragrances and visible results on skin quality.
PAOMA was conceived as a complete care experience, at the crossroads of science and sensory experience.
A skincare ritual where proven efficacy meets pleasure, and where every detail has been designed to awaken the senses and sustainably improve skin quality. The formulas deliver visible results, while the textures, fragrances, and application techniques transform the experience into a truly special moment.
The textures are meticulously crafted, the fragrances are natural, delicate, and fleeting, created by a perfumer specializing in organic products. They complement the skincare without ever overpowering it.
PAOMA packaging has been designed as true objects of desire. Refillable glass containers, conceived as jewels in the bathroom, where elegance converses with sustainability.
Each product is associated with a specific application technique, developed with expert facialists and practitioners, to maximize the formulas' effectiveness. The sequence of movements creates a comprehensive sensory experience that is simultaneously effective, soothing, and profoundly contemporary.
PRODUCTION & COMMITMENTS
PAOMA is part of a responsible organic cosmetics approach, manufactured in France and certified according to the most demanding international standards.
At PAOMA, transparency is part of luxury.
Each commitment is measurable, assumed and thought out in a logic of demanding clean beauty, geared towards the long term and well-aging.
• Formulas certified COSMOS Organic by ECOCERT and labeled COSMEBIO • 100% vegan skincare, certified by the Vegan Society • Made in France • 99 to 100% naturally derived ingredients • 50 to 80% organic ingredients • Recyclable and refillable glass containers • Refills made from bio-based and recycled materials • FSC® and PEFC™ certified packaging • Plant-based and biodegradable inks
PAOMA develops responsible, high-performing and sustainable beauty
PATENT & INNOVATION
Complex 3B embodies PAOMA's cosmetic innovation, at the heart of high-performance organic facial care dedicated to well-aging.
At the heart of PAOMA's formulas lies an exclusive innovation: Complex 3B, a patented active ingredient derived from gemmotherapy.
Developed by PAOMA, Complex 3B combines three French organic buds — blackcurrant, beech and silver linden — selected for their exceptional concentration of antioxidants, flavonoids and plant growth hormones.
Derived from embryonic tissues in the throes of cellular activity, these extracts concentrate all the energy and intelligence of the plant. Their synergy offers a comprehensive action: protection against free radicals, soothing, hydration, and skin smoothing.
This patented and exclusive cosmetic innovation embodies the PAOMA vision: an advanced alliance between cutting-edge science, living nature and sustainable performance.